Tuesday, September 01, 2009

Not diluting so much as congealing

The most noticeable thing for me about this ad, featured in the NYT story on NYC's new anti-obesity campaign, was the familiar (registered) shape of the soda bottle from which the fat is pouring. Will Coca-Cola complain, or take its lumps? (Sorry.)

1 comment:

Trademark Lawyer - Pittsburgh said...

Very interesting. Good pick up. My best guess is that they will complain. The ad may be able to get the same point across with a more generic bottle.