Tuesday, March 30, 2010

I thought the Europeans were more uptight about GIs?

Fucking Hell trademark approved for beer and clothing--but apparently it's not clear that the beer will be produced in the Austrian village of Fucking. Seriously, shouldn't that have been a barrier, even accepting that it's not reprehensible "to use existing place names in a targeted manner (as a reference to the place), merely because this may have an ambiguous meaning in other languages"?

2 comments:

Mark said...

"ambiguous meaning in other languages." Heh.

Rebecca Tushnet said...

I thought about making a joke about the obvious "f-you, English speakers" of this decision, but I held out until the comments!