Saturday, November 24, 2012

Kids as less careful consumers?

This is in the doctrine, but it's a terrible lie.  More credulous consumers, yes, but when it comes to brand awareness, kids are exquisitely sensitive.  My son received a party favor from this company:
What did you get? I asked him.  "A Pezzy thing.  But not Pez," he immediately responded.  Who knew there was more than one brand of this thing?

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